There is no denying the importance of online reviews. If you want to make your business getting popularity over the online media, you will have to make sure that it is getting positive reviews from the customers. Here, you may wonder how and where to get the right reviews for your business.
Well, there are some platforms on which people can leave reviews about your business. Good news is that you can manage reviews on these platforms to earn more credibility for your business.
Google My Business
If you want to get success in your local online business, you cannot ignore the importance of Google My Business. As a matter of fact, creating a page on Google My Business should be the first thing that you need to do while starting with the local SEO of your site.
Along with the other options available in GMB, it also provides an opportunity to manage online reviews. They are going to show up in the Google Maps information about your business.
Here, you will have to keep in mind that having online reviews on your GMB page and earning them are two entirely different aspects. It means that you are going to have to make sure that the quality of your product is good and that you are providing an effective customer service. This way, you will be able to earn better online reviews from your customers.
Industry specific review sites
You may not see any direct impact of reviews on industry specific review sites but they are surely going to have a great influence on your business’s Google ranking. About 97% of the customers say that they consider online reviews before deciding to go ahead with the purchase from any online store. It means that higher number of reviews is always going to have better impact on Google’s ranking of a website because people consider it a content to get information. The bigger example of industry specific review sites is Yelp which has the prominent categories for different industries.
Product review sites
Product review sites are the third party platforms where people can leave their opinions about any product. Since the reviews on these sites are not manipulated by the companies, people consider these reviews genuine. It means that if your product has earned some positive reviews on these sites, you may be able to see the potential customers reading those reviews turning into buyers.
Last but not the least; social media pages can help you earn genuine reviews about your business. The matter of fact is that your social media page is your very own place where you can do effective conversation with the people. Hence, a bigger aspect of customer support can be covered this way. Moreover, you can share reviews on other platforms on your social media pages.